Video Marketing for Moving Businesses and 6 Other Marketing Tips (With Infographic)

America’s moving industry is as diverse as the country itself.

There are multi-million-dollar businesses and multi-thousand-dollar ones; large companies and “mom-and-pop” operations. There are CEOs working in their corporate suites, or independent people working in their trucks. There are van lines, their agency systems as well as independent movers.

Competition in the moving industry is fierce and intense. With all of these companies jostling for millions of potential customers each year, here are seven ways moving company owners can promote their service online and make their moving company a success. Keep an eye out for number two— it’s an epic video marketing infographic.

1. Start With a Good Moving Company Website

If you are going to be moving your business online, the first thing you should have is a website, and not just any — a really effective one. Regardless of the marketing tactics you choose, you will need to drive targeted traffic to your website and turn visitors into tangible leads.

Visitors and potential customers will browse through your content, offers, and the overall build of your website to decide if they want you to move their stuff.

Your website is basically your first impression — your first chance to show potential customers that you are better than the competition.

2. Video Marketing (Infographic)

Creating and sharing engaging videos is an excellent way for moving businesses to both increase customer engagement and boost conversions. Video is currently the most consumed media content online. These video stats tell the full story. Search engines are also now rewarding websites that have video contents on them. Therefore, making a video at this point is a no-brainer.

Over the past decade, video production costs have witnessed a steady decline, thanks to the emergence of affordable and simple video technologies. If you require assistance with video production budgeting, then be sure to check out this wonderful infographic created by the Make a Video Hub team:

3. Search Engine Marketing

Gone are the days of the yellow pages — nowadays people simply hit up Google when they need to find any kind of service. Therefore, having your business appear higher up the rankings greatly increases your conversion rate.

You can achieve this in three basic ways:

SEO

Search Engine Optimization (SEO) refers to the process of optimizing your website for target keywords, sending backlinks to your website, and publishing regular blogs in a bid to make your website rank higher on search results.

You can also use your blog to educate people about the popular myths and questions regarding moving in general. This is an effective way of converting leads searching for moving related questions or services.

PPC

You can invest in Google Adwords, to place bids on keywords and rank higher on search results. This is how to rank at the top of the paid results that you see on most search engine results pages.

Google My Business Listing

Google My Business is a completely free listing that is integrated into local search and Google Maps. Thus, it is crucial that you optimize your service and business listing with keywords that feature locations where you offer your services in. As a moving company, this listing will be heavily dependent on your physical location.

Alternatively, you can use PPC to run ads for other locations that you offer your services in. Also, racking up positive reviews will surely help the image of your business.

If you apply these strategies correctly, you can actually rank for three separate locations on the first page of search results.

4. Social Media Marketing & Paid Advertising

If you aren’t well versed in it, social media can be quite difficult to grasp. To begin with, create accounts with the relevant social networks (that you are going to invest time in) and include the contact information of your business on them. Ensure that your brand image and information is uniform across all your social media accounts, and post regularly.

If you are new to social media and have very few followers, you can run ads on Facebook that specifically target specific kinds of followers. For example, real estate agents, and people that are looking to move to your area. Create a budget solely for this purpose and consistently run ads over a longer period of time, monitoring your results.

Retargeting ads to visitors to your website and people who have performed an action on your Facebook page such as contacting you via messaging is also a great way to get results with social advertising.

The Best Kind of Content

Getting your customers to document their move and tag you on social media is also a great way to increase your brand awareness. Posting tips, memes, and videos about moving can also help increase your followers on social media. When you can, create some of this content yourself, with your team.

The only drawback with Facebook and other social media marketing and advertising is that you are spoiled for options and will likely be confused as to what works and what doesn’t. Consider hiring a social media marketing consultant if you aren’t getting a hang of it.

5. Email Marketing

By far the easiest jobs to book are from existing customers and referrals. Since this set of people have had some form of contact with you in the past, it is very easy to sell your services to them when they require them.

The most effective way to guarantee repeat business is by maintaining contact on a monthly basis via email. This will help you grow your business around a number of loyal customers and referrals.

Maintaining relationships via email with home lenders, real estate agents, property managers, etc. is a great way to keep your business top-of-mind with its target audience and generate more referral leads.

Additional reading:

• Our two-part series on email marketing
• An infographic about the do’s and don’ts
• Our list of 7 email marketing campaign tips

6. List Your Business on Directories & Review Websites

List your business on popular review websites and directories like Yelp, Merchant Circle, Google MyBusiness, CitySearch, Yp.com, etc.

Ensure that your listings are high-quality and that you add only accurate information about your business.

Listing your business on these sites significantly increases your local SEO. Yelp has the power to significantly increase your traffic as well.

7. Network with Your Online Community

Networking with your online community simply means joining relevant Facebook community groups and being social to everyone online. If people know you operate a moving company, chances are that someone in any of those groups may require your services someday, or know of someone.

To find applicable groups, head to Facebook, search for your city and then select some of the popular groups that come up. You can also just search for forums and local communities on Google. Once you join a group, introduce yourself and highlight what you do and offer. Help or answer questions from anybody if they relate to any of your services.

However, don’t come off as someone who only wants to promote their business. This can feel like you are spamming and will have an adverse effect. Aim to help and be social and be a friend first, before a business owner.