Thoughts on business, technology, and giving back.
So you’re hoping to grow your home services franchise. Things have been going well so far but could be better. You know you need to improve a few aspects of...
Market downturns and recessions can be scary for home services companies. When sales volume lags and revenues contract, it can be all-too-easy to go from profits to losses. The simplest...
What’s different about franchise marketing? In fact, quite a lot. With several levels of the company and different goals for each, there are a lot of moving parts. With seemingly...
When I first saw the results from Google Business Profile (formerly Google my Business) I was shocked – in a good way! As VP Marketing for O2E Brands (1-800-GOT-JUNK?, WOW...
This article about SEO for franchises is by Main Event Digital. Search engines like Google use various signals to rank the relevance of business to a localized search, intent on...
This article about marketing for home services is by Geoff Henshaw, a marketing advisor to home services franchises and former VP of Marketing of O2E Brands (1-800-GOT-JUNK, 1-800-WOW-1DAY- PAINTING, ShackShine). ...
