Thoughts on business, technology, and giving back.
Market downturns and recessions can be scary for home services companies. When sales volume lags and revenues contract, it can be all-too-easy to go from profits to losses. The simplest...
What’s different about franchise marketing? In fact, quite a lot. With several levels of the company and different goals for each, there are a lot of moving parts. With seemingly...
When I first saw the results from Google Business Profile (formerly Google my Business) I was shocked – in a good way! As VP Marketing for O2E Brands (1-800-GOT-JUNK?, WOW...
This article about SEO for franchises is by Main Event Digital. Search engines like Google use various signals to rank the relevance of business to a localized search, intent on...
This article about marketing for home services is by Geoff Henshaw, a marketing advisor to home services franchises and former VP of Marketing of O2E Brands (1-800-GOT-JUNK, 1-800-WOW-1DAY- PAINTING, ShackShine). ...
Summary: Fullsteam, a holding company acquiring software and payments businesses, announced today the acquisition of Vonigo, a field service software company that specializes in home services companies, including franchisors. ...
