8 Ways to Get More Customers for Your Cleaning Company

Want to get more customers for your cleaning company? Just like businesses offering tangible goods, you need to market your service to get customers. But plenty of cleaning companies don’t have a clear idea of how. Along with an effective marketing strategy, customer service can make or break your company’s success.

Here are some tactics you can employ to impress customers and get them to choose your cleaning business, become repeat customers, and refer their neighbors to you.

1. Apply a Well-Planned Content Strategy

Content marketing is one of the most effective marketing tactics you can employ. But you need proper planning so you can visualize your strategy and set it into action.

You need a documented process, the best channels for promotion and distribution, proper communication, and accessible metrics. With a well-documented plan, you can bridge the gap between strategy and execution. Keep reading for some ideas for what you can share, as well as how.

2. Create a Compelling Story Behind Your Company 

Appeal to people’s emotions by creating a compelling story (which is part of content planning) for your cleaning company. Share your unique background story that your target audience can empathize with you. An example of this could be starting the business because of wanting to use eco-friendly cleaning products, or a desire to create jobs in your area. Find the thing that can make you unique in your market, and then live by it.

It is crucial to know what your customers look for — the problems they need you to solve. If they are frustrated because of a lack of eco-friendly cleaning companies, start building content around your commitment to sustainability and conservation. Or if their issue is one of trust, talk about your strict hiring guidelines and low turnover rate with team members.

Source: ServiceMaster New Forest

3. Provide Before-and-After Case Studies

The best way to tell your target audience what you can do is to show them. Providing before-and-after case studies is a great way to do this. Pictures that demonstrate the quality of your work are excellent, especially when juxtaposed with the messy “before” photo.

It’s easy enough to do. Have your team take some photos of their work from before and after the cleaning service. Post it on your blog, website, or social media. Customers like to see results, and this is how you do it. When possible, include some details about the job, including any positive feedback or testimonials you receive from the customer.

4. Introduce Your Cleaning Supplies and the Results

This is more than just a content marketing idea. Don’t forget to include in your strategy an introduction to your cleaning supplies, where you get them, and the results when you use those products.

One of the reasons why customers hire professional cleaners is the specific products they use. Your supplies are meant to be better than the products available in stores. Show them the difference, and that will provide a compelling impression to your customers.

Customers may have concerns about the type of chemicals you use as well. For example, they may worry about the safety of your cleaning products around children. If need be, you can alleviate this concern by highlighting the safety of your products. If your products are “green” and environmentally friendly, you might want to consider using this fact in your marketing. It’s not just something to talk about on your marketing channels — to your customers it might be a key part of your company’s identity.

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5. Use Your Website and Social Media Pages to Share Your Work

Create a WordPress site or social media accounts where you can share your work. As mentioned before, results are vital in reaching out to customers. This is where the items from your content marketing efforts will be published.

Your website and social media accounts are both excellent places where you can show people how well you do your work. You can post your pictures and case studies that will serve as proof of the delivery of your service and answer any frequently asked questions customers might have. Your impressive online presence may be a factor in helping customers choose to do business with you instead of your competition.

6. Utilize Chatbots on Your Website to Get More Cleaning Company Customers

Chatbots are excellent tools to use in creating a better customer experience. It also helps support your sales conversion. You can integrate this technology on your website and/or Facebook Page for better customer service.

Chatbots are only just coming into vogue for service companies like maids and cleaners. Used properly though, you can optimize your interactions with customers. Not only do they save your team time in helping to close bookings, but they can give customers immediate and accurate responses to their questions. Read more about chatbots for service companies here and here.

7. Follow-Up Matters Too

When the cleaning is done, your work isn’t. Follow-up with your customers and ask for feedback. This is a good opportunity to ask for a review or a referral to one of their neighbors.

The simple act of following up will improve your customer service ratings, and asking for a review or referral could generate a lot of growth. Positive, plentiful, and recent reviews and referrals help future customers decide to book with you. If you don’t ask, you’ll never get them. If you do ask, you can gain an advantage over your competition.

8. Track Your Results and Make Improvements

How is your customer experience rating? A good way to test this is by using an NPS survey. Asking customers how likely they are to give you a referral (on a scale of 1-10) will give you a sense of what your approval rating is.

Since the question is always the same, you can monitor your results over time and make improvements where necessary. Investing your time into these numbers and striving to improve them will have positive long-term effects on your company’s growth. Happy customers are more likely to be repeat customers, and more likely to tell their friends about you.

Lidia S. Hovhan is a Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals.

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