How to Get More Carpet Cleaning Leads and Turn Them into Customers
- January 11, 2018
- By: Vonigo
When done properly, your website can be a surprising new source for carpet cleaning leads. There are a few fundamentals that will help your site stand out from the pack, and turn more visitors into long-term customers.
Before we get into the details, we’ll just say it: One thing you won’t see on this list is the importance of website design. That’s because we are taking it as a given that in 2018, your website is designed to clearly convey what your company is about, on all devices, but especially on mobile.
The tips below cover some of the finer points of messaging and website tools that will help give your number of carpet cleaning leads and your customer list a boost.
Have a Story
This is often overlooked by service companies, but it is one of the most powerful ways to differentiate your company from the rest of the carpet cleaners in your area. Are you family or locally owned? Is there something unique about your team or your brand or your business practices that sets you apart? For example, the products you use, your approach to environmental impact, or even your uniforms.
Think about it, and go all-in on it. When you make yourself memorable, with a compelling story, you make it easier for people to want to do business with you, and for people to refer business to you.
Make Sure Your SEO is on Point
So much traffic to carpet cleaning service websites comes from search engines. Even (and especially) when you’re not paying for traffic, there are ways to put yourself on page one of the results. Here are a few ways you can improve the search engine optimization of your website, in order to be found in more searches:
Make sure your Google My Business profile information is complete, with addresses of your locations.
Get as many citations as you can. These are mentions from listing sites like Yelp, your Chamber of Commerce, neighborhood welcome wagon sites or any other alliance you can make in exchange for a mention or a link.
Use keywords (carpet cleaning + your area) in the page titles, headlines and body copy of your website. Continually update your website content, either with news releases or through blogging. The more relevant content and detail your website hosts, the more likely you are to win a search query and get more traffic. You can also add more detail in these posts about other keywords that might be key to your business, e.g. flood repair, stain removals.
Show Off Your Customer Reviews
Have a Clear Call to Action on Your Site
It’s one thing to capture search traffic in the form of a click. We’ve also already covered the importance of having something to say — a way of positioning your company as unique. Your site needs to go one step further, and very clearly tell people what you want them to do.
Specific calls to action like “Request a Quote” or “Book Now” help to give visitors clear destinations for the next action you want them to take.
Here’s an example:
Give Carpet Cleaning Leads a Way to Convert
Not only should you have a clear call to action, but you should make that action count. The act of “converting” should connect that customer to your business in a meaningful way. Either through subscription, requesting a quote, or actually booking the job, you should have the mechanisms in place to acquire those carpet cleaning leads, and start the sales process.
Online Booking Can Boost Revenue and Save Time
The best way to convert a visitor to your website into a customer is to actually have them book the job. Having an online booking engine can create a circumstance where a visitor can become a customer without ever having contact with a member of your team.
You’ll save tons in admin costs, get a revenue boost from accessing a new market of customers who want to book online, and the system will help set your schedule for you, by only showing website visitors the actual availability of your crews in their area. You’re not just gaining new carpet cleaning leads, you’re booking customers.
Marketing and Advertising
This one is fairly obvious, but it’s at the end of this post for a reason. Once you have all of the other items on this list in working order, you can make better use of your marketing and advertising dollars.
Here’s a killer business growth tip: Learn the value of average profit you make from each customer, and how many website visitors it takes to convert a new customer (your conversion rate). Once you know these figures, you can set some rules for yourself about what you’re willing to spend to acquire new customers.
For example, if your average dollar sale is $200 for a carpet cleaning, and you know that 40% (or $80) of that is profit in most cases, you might be willing to spend up to $30 or more on advertising to “buy” a new customer. This will cut into your profit margins, but since it’s still a profitable endeavor, you can scale your efforts and grow your business. Spend more to make more.
Need help? Facebook and Google will both assign account reps to help you get the most out of your investment.
Repeat Business is the Best Business
If, in the example above, it costs up to $30 to acquire a new customer, then turning them into a repeat customer is where you really start to earn profits. It’s worth investing in a system that helps to keep customers in the loop. You can keep them engaged through email marketing, either by sending newsletters, or automated reminder emails with offers for your service. For best results, use a marketing automation tool like MailChimp, Hubspot, or Infusionsoft.
For example, an annual reminder for everyone on your customer list to have a Spring or Winter cleaning of their carpets. The resulting sales could be well worth the investment of time and tools.
When advertising and your regular marketing efforts are working well together to bring traffic to your website, and your website is designed to convert that traffic to customers, there is nothing standing in the way of the growth of your business.
Test and Measure
Monitor the performance of all of the factors above, and make improvements where necessary. An offer that works today might not be effective forever, or a Facebook ad could reach its limit in terms of effectiveness if your target audience sees it too often. Making adjustments based on your results and data will help to insulate you from attrition, and keep you always trending toward growth.
Want to learn more about carpet cleaning software with online booking can help grow your business? Book a free, private demo of Vonigo.
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