Our Top 10 Articles About Growing a Service Business in 2019
- December 10, 2019
- By: Vonigo
From all of us at Vonigo, thank you for an amazing year. 2019 saw us welcome a record number of new clients and the popularity of this blog continues to grow year-over-year. Each year we publish over 100 articles about running and growing a service business.
Here are our 10 most popular posts for service businesses from 2019.
1. The Most Important Service Business Technology Trends in 2019
Year after year, our most popular posts are about the trends in service business technology and 2019 was no exception.
In this article, we’ll look at six of the most exciting service business technology trends happening right now. Some may not be brand new, but they continue to emerge and affect the industry.
2. Expert Tips: Managing People and Culture in a Growing Service Company
We asked the experts: What tips do you have for service companies for managing people and culture as businesses grow? Here’s what they had to say.
3. Incorporating Digital Security into Your Field Service Business
Digital security made a lot of headlines in 2019, due to the many high-profile data leaks that continue to happen to even the largest companies. Perhaps it’s no surprise then, that this article about digital security for field service businesses was our third most popular for 2019.
In the 21st century, digital security is a key part of your field service business. Parts of the field service industry have been slow to adapt to the online revolution. A strong web presence and investment in technology are mandatory today. That means paying attention to digital security as well.
4. 6 Ways to Optimize Your Service Company for Google Local Search
Competing to win those local search clicks is a serious business, so our posts about growing a service business with SEO are always popular. Here, guest author Alistair Dodds offers a six-step process to improve your local search rank.
The competition is fierce for local service businesses, so the need to be on top of the rankings should be one of your priorities. Web users demand personal results that match where they live. To help you improve your business’ local performance, here are six steps to get you started.
5. How Field Service Companies Can Solve Cash Flow Problems
Cash flow gaps happen to businesses in all industries, and service businesses are not immune. Even though you don’t have to stock up on a lot of inventory in order to make sales, your expenses are very real and often unrelenting.
This article lists a number of ways you can handle cash flow problems in your service business.
6. Here’s Why Service Businesses Should Invest in Link Building
Articles about SEO practices always seem to get a lot of traction and this roundup of reasons to invest in link-building was a fine example of that.
Link building involves increasing the number of backlinks to your website through outreach. Search engines use links as a signal of trust. By earning links to your website from reputable sites, search engines view your website as more reliable.
7. Customer Experience, Employee Experience, and Culture for Service Companies
For service companies, recruitment, training, and employee retention are often among the biggest challenges faced by operators. This article about company culture talks about how to improve the employee experience for a happier and more productive workforce.
As we often say, your customer experience can never exceed your employee experience. If your people aren’t enjoying their work, don’t like their manager or co-workers, or don’t feel their contributions support the larger purpose, then how can you expect them to deliver fantastic customer interactions? You can’t. It’s just that simple.
8. When and How to Kickstart Growth in Your Service Business
Growth is necessary for most service businesses. Either you’re growing or you’re losing business. Very few small businesses maintain the status quo year after year. Some years will have slower incremental growth, while other years you plan to create a plan of action and leap to growth.
Often these larger growth goals require capital and if your business is ready for the next big step, you may have considered financing growth for your business. But there are many other factors to consider as well when considering growth.
9. Managing Your Service Company’s Reputation with Online Reviews
Online reputation continues to become an important part of a service company’s marketing concerns.
According to Bright Local, 86% of people read reviews for local businesses. If you’re not careful, these reviews can create an unfavorable picture for your business. Here are a few tips to help improve your digital reputation with online reviews.
10. Thinking Strategically: Growth Strategy for Service Companies
It’s easy to get caught up in the day-to-day concerns of operating a service business. But it helps to take a step back and look at the bigger picture.
For good reason, the day-to-day demands of running a business consume most of the mental energies of a manager. However, you must not let “I’m too busy to think strategically” be an excuse. Furthermore, encourage others within the organization to think strategically.
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