Infographic: Content Marketing for Service Companies in 2019
- September 28, 2019
- By: Vonigo
Content marketing has become one of the most efficient and beneficial marketing methods which a business can use to grow.
Today we are going to take a deeper look into what it is, its origins, and what makes it the best marketing method in the world at the moment.
A Brief History
Content marketing’s roots can be traced as far back as the 19th century. Marketing historians trace its inception back to a magazine known as The Furrow, by the John Deere tractor company. It provided tips and tricks to farmers about maintaining their estate.
In the year 1900, the French tire company Michelin implemented a content-first approach that worked extremely well. They published a 400-page document with travel advice as well as car-maintenance tips. The Michelin Guide and its famous star-rating system are still in use today.
Since then, marketers have been implementing content marketing in various ways. Typically it takes the form of information sharing that gives value to readers instead of simply broadcasting an advertising message. In fact, this blog that you are reading now is a modern example of content marketing.
How Can Content Marketing Be Useful to Service Companies?
What makes content marketing unique? It supports engagement between a brand and its audience. This results in a stronger connection between the two, building trust and helping to educate and entertain readers.
Content marketing can be especially useful to service companies, giving them a chance to differentiate themselves from their competitors. It also helps to communicate the value of intangibles like services. A moving company can help its prospective customers prepare for a move, or share info about the area they are moving to. A cleaning company can highlight their cleaning products and methods. A junk removal company can feature the “buried treasure” they find on their various jobs and speak to the history and value of those items.
The way this connection is built throughout time is a method that no single other advertising methods can achieve. To illustrate how content marketing works and to inspire service company marketers to put it to use for their businesses, the infographic graphic below takes a detailed look at why content marketing is the best form of marketing in 2019.
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