3 Actionable Tips to Improve Your Moving Company Marketing
- February 1, 2018
- By: Vonigo
Moving is a competitive business, and good moving company marketing can make all the difference. There is a lot of competition in the industry, but a lot moving companies provide less than stellar service. It’s a big responsibility move someone’s possessions across town or across the country. Which leads to a question:
Are you marketing your moving company based on just moving stuff or are you helping people achieve a dream?
One cornerstone of marketing is creating a strong value proposition that describes how you help your customer not what you do and that ensures that your unit economics – answering the question if customer lifetime value is significantly higher than customer acquisition cost – make your business viable.
3 Moving Company Marketing Tips
A few guys with a cube van and a dolly can say they are movers. Since all moving companies have the same basic offering (we move your stuff from point A to point B), if you’re going to step up your moving company marketing game you need to tell customers what you do differently.
Here are 3 tips to amp up your moving company marketing.
1. Make Moving Easier
At one time or another we’ve all moved and if there is a universal truth in this world it’s that moving ain’t easy. Since we can all agree that moving is a pain, start with that and tell customers how you help make moving easier.
Here are some examples of how you can help moving more painless for customers:
- Offer a free moving checklist, either on your website, in a confirmation email, or as part of an online customer portal. A simple list that customers can use to remember all the details about moving (forwarding mail, utilities, a place to write your new address).
- Sell or offer markers, tape, and tape holders with your name and logo. If you do pre-move visits to give a quote, offer these crucial moving supplies.
- Don’t give a quote, give a moving assessment. All quotes give the price, but what about a quote that details how the customer can save money on the move when they move with you? Packing tips, scheduling options, and contingency plans.
With the value proposition thesis, consider marketing yourself as the team that makes moving less painful. Detail all the ways you help make the move easier for the customer. Delivery of boxes? Help with packing? If “We make moving easy” becomes your company mantra, that’s a great start.
2. You Must Have Testimonials. Period.
Moving is based on trust. Customers must trust that what effectively amounts to strangers aren’t going to load up all their stuff and disappear into the night. Think about it. Your life packed into boxes and driven off by these folks you just met and you hope the truck shows up at your new place with your stuff.
So make sure you have testimonials on your website, Yelp, Google, and any other review site people use in your area. People who are looking for movers want to see if other people gave you the thumbs up. Believe it or not, 88% of people trust online reviews as much as they trust recommendations from friends. Ask customers if they would be comfortable giving you a review when the job is done. Take the best reviews and ask if they can be on your website as well.
Positive reviews go a long way to helping people choose a mover.
Pro tip: Don’t ask for a review the day of the move. Wait a couple days or a week. Even better, ask for the review in a thank-you note you send after the move.
3. How Do You Go The Extra Mile?
This tip ties into the first tip, you make moving easier, but what else? Do you bring coffee the morning of the move? Do you have someone drive ahead to the new home and shovel the driveway in the winter? How about babysitting services? Ask customers and friends about what would be awesome on the move day to help.
Then do it and market your moving company with it.
You could be the “family friendly mover”. Or, you could be cross country specialists that offer GPS tracking so customers can follow the truck along the route. You might do some or all of these things — working that into your marketing will pay off. Make these little touches the cornerstone of your moving company marketing. Going the extra mile pulls you ahead of the pack and helps get the quote and the business.
Final Thoughts: The Balance Between Value, Trust, and Painless.
Remember when you’re marketing your moving company, people are balancing three things: value, trust, and how easy you make the move for them. You could offer a lot of extras to make the move as easy as possible, but the cost will, of course, be higher.
When you’re doing moving company marketing, tell customers how you balance these three things and you will show how you provide value and are the right choice for their move.
Want more moving company marketing tips? Read our post about marketing, advertising, and sales for moving companies.
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