The Story 

Goodwill Industries of the Southern Piedmont is part of the broader Goodwill Industries International, serving communities across North and South Carolina. For over 50 years, the organization has provided free job training and career coaching, helping nearly 170,000 individuals and placing more than 31,000 people into jobs. 

To fund these services, donations are critical. 

Prior to 2013, Goodwill Industries of the Southern Piedmont offered a home pickup program, but it lacked efficiency and scalability. The process relied heavily on manual coordination, with administrative staff handling 50 to 60 phone calls per day just to schedule pickups. 

At the same time, the organization needed to grow its donation program without increasing administrative overhead. 

They needed a better way to scale donation pickups, improve efficiency, and unlock more value from their existing operations. 

After discovering Vonigo, the team quickly recognized its potential to transform their donation pickup program. 

With Vonigo’s online booking capabilities, donors could schedule pickups themselves—anytime, without needing to call in. This removed friction from the donation process while dramatically reducing the burden on administrative staff. 

Implementation was straightforward, and the impact was immediate. 

The Benefits 

Online Booking Dramatically Increases Pickup Volume 

“We went from doing one or two home pickups a day to doing 10-to-13 home pick-ups a day,” says Bill Hall, Director of Supply Chain and Donation Acquisition for Goodwill Industries of the Southern Piedmont. “That really added some revenue to our bottom line.” 

New Revenue Stream Fuels Community Impact 

The improved pickup program translated directly into increased donations and retail inventory—generating approximately $185,000 in revenue, with projections of $215,000 annually. 

Reduced Administrative Workload 

“The key to Vonigo is that it allows individuals to go online themselves and book donation pick-ups,” says Hall. “(Vonigo) frees them up because the donor has the capability to go online and schedule that pick-up themselves. It frees our staff up to do other meaningful tasks.” 

Scalable, Cost-Effective Solution 

Vonigo provided a robust, affordable platform that allowed Goodwill to scale operations without adding headcount, making it an ideal fit for a nonprofit environment.