Thoughts & insight on business, technology, and giving back
You can’t start a business without being bombarded with a series of shiny new acronyms: ROI, MOM, ARPU, WFH, EOD… etc. What do all these acronyms have in common? They are trying to make your…
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Do you install smart home devices and other home connectivity? The infographic below is a great marketing resource for your smart home installation company marketing efforts. It lists a number of ways that consumers can…
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Is everything reduced to acronym these days? It seems that way, so add “NPS” to your internal rolodex. NPS stands for “Net Promoter Score:” a phrase that really just means “on a scale of 1-10,…
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Is your business taking advantage of LinkedIn to find new customers and partners? If you’re not, you should be. In today’s business environment, the world’s largest online social network for professionals is an opportunity you…
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Struggling to increase sales? You may already have great sales people in place, closing clients over the phone effectively, meeting clients on-site for larger jobs and achieving decent close rates, but where can you squeeze…
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One maid cleaning service took a novel approach to bad service reviews on Yelp: blackmailing their customers. The company would demand clients take down their negative reviews. When those customers didn’t comply, the cleaning service…
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When you run a multi-location service business, your teams and customers are spread across cities, states, or around the globe. Crafting the right marketing message for such a diverse customer base is something that requires…
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