Thoughts & insight on business, technology, and giving back
The window coverings industry is more competitive than ever, with customers expecting a seamless experience from consultation to installation. For multi-location and franchise window coverings businesses, managing growth while maintaining high-quality service can feel like…
Read article
This article about YouTube marketing for home services is by Geoff Henshaw, a marketing advisor to home services franchises and former VP of Marketing of O2E Brands (1-800-GOT-JUNK, 1-800-WOW-1DAY- PAINTING, ShackShine). If you have questions…
Read article
This post was originally published on September 12, 2017. It’s remarkable how well it holds up. While autonomous lawncare robots are not ubiquitous, they are certainly commonplace. The number of businesses offering tech-enabled lawncare services…
Read article
Have you ever thought of starting your own holiday lights installation business? Holiday lights are one of the biggest opportunities and fastest-growing categories in the home services industry. Still, to this day, about 75% of…
Read article
When you sell a service, you offer a customer a little package that improves their life. You might be deploying your field-service team to help them move house. Maybe you are fixing their furnace, removing…
Read article
Marketing 101: there’s a very good chance that the first interaction a new customer has with you begins with a search on the web. After all, 86% of US citizens have access to the internet,…
Read article
Two of business’ biggest challenges are keeping clients and attracting new ones. Want to know how to get referrals from your existing customer base? Smart service businesses know that the path to growth and more revenues…
Read article