3 Tips To Gear Up Your Service Business Marketing In 2019
- February 20, 2019
- By: Vonigo
Service business marketing has some subtle nuances that make it a unique challenge. For one, you’re selling something that isn’t tangible like a product. Consumers can’t see and feel a service the way they can with a product.
With that in mind, how can you entice customers to part with their hard-earned money in return for your service business offerings?
Here are three great tips for service business marketing in 2019.
Have the Right Tools in Place
There are a lot of moving parts when it comes to marketing a service business to customers. To keep things moving forward smoothly, it’s essential to have the right tools in place. Whether you need to extract data from PDF files or get a high-level overview of social media analytics to help with data-driven strategies, the right tools make the job easier so that your team can focus on high-value tasks.
Some of the most common tools for service business marketing include social media management platforms like Buffer, email marketing platforms like MailChimp, and graphic design programs like Canva. Project management tools like Asana or Trello and instant messaging services like Slack can also help make team collaboration easier.
The more visible the various components of your service marketing campaigns are, the more efficiently they’ll get completed.
Clarify Your Unique Selling Proposition
Your unique selling proposition is what sets you apart from the competition. For example, there might be a lot of moving companies targeting the same demographic as you. Many of them might have the same background or certifications that you possess or be even more high-profile. So, how will you set yourself apart?
There are a few things to consider when crafting a USP that converts customers:
- What’s in your customer’s mind? Who are they? What do they really want? What motivates their purchase decisions?
- What problem does your service solve? Remember, customers don’t buy a product or service; they buy a solution to a problem.
- What makes you irresistible? Why is your offering so much better than your neighbor who sells the same thing?
- How can you compress this into an elevator pitch? What are your five W answers (who, what, where, why, and when?)
A unique selling proposition is often the small detail that encourages a customer to pick your version of service over someone else’s.
Develop and Push Your Brand
Your brand is how you connect with customers and build trust, whether you sell a service or a product. When a customer sees or hears your brand, they should recognize who they’re interacting with and make the proper subconscious associations. Invest in developing your logo, colors, typefaces, the tone of voice you use when addressing customers– things that create recognition, awareness, and trust.
Take time to research some of the most recognizable and unique brands in the world. What are they doing that sets them apart from the competition? How are they engaging customers and leveraging their brand to build trust? What can you learn from them?
By combining psychological marketing tactics, using the right tools, and building a strong USP and brand that sets your business apart, you’ll be able to gear up your service business marketing in 2019 for your most profitable year yet.
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