How to Combine Email Marketing and Social Media (Infographic)
- August 21, 2018
- By: Vonigo
Promoting your service business can often break down when it comes to considering more than one marketing channel. It may make sense to send out tweets or Facebook posts with pictures of the work you’re doing, highlighting the before and after effects of your work. Meanwhile, email marketing is a good channel for sending offers, like seasonal discounts or bundled services.
Email Marketing Working WITH Social Media
But is there a way to maximize your marketing potential by combining social and email channels?
It can be really easy to get stuck in a rut when it comes to social media and email marketing. The standard practices mentioned above seem to create a status quo that marketing unfolds from.
It’s easy enough not to feel like you can gain anything by innovating. However, considering how you can combine these channels can make a big impact on your marketing.
Offers, Coupons, and Discounts
Let’s think about offers for a moment. It makes sense to email offers to your customers—that’s probably where they’d expect to see coupons or discounts appear.
But what if you took it a step further with social? Let’s say you email about an offer. Then, the following day, you could send another email reminder, but this time with links to social posts highlighting customers that have taken advantage of the offer. This creates engagement across channels and creates a unique impression in your customer’s mind.
There are also ways to maximize your impact on each channel by highlighting opposites. For example, including a link in an email to follow your company on social media, or offering an email signup form right on your Facebook page. Cross-promotion in this way can create synergy and can cause your customers to think about your brand in new ways.
Some Interesting Facts and Figures
Here are just a few of the interesting stats from the infographic below:
- By 2019, there will be 5.6 billion active email accounts
- And 2.56 billion global social media users
- 73% of millennials prefer to connect with brands via email
- 68% of adults use Facebook
- 225 billion emails are sent each day
You can find plenty of other ways to combine your social media and email marketing in the infographic below. Check it out and gather some new ideas to implement in your marketing strategy.
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