6 Reasons Why Customer Feedback Is Essential for Service Businesses
- October 18, 2018
- By: Vonigo
This article about customer feedback for service businesses is by Jacob Dillon, a professional writer, and distinctive journalist from Sydney.
People like to do things faster and easier — it’s an undisputed fact if we look at the automation trend in all industries and the growing number of various service businesses.
Some of the most profitable mobile service businesses, like movers, cleaners, and junk removal, heavily depend on the quality of their services as well as prices. However, the final verdict in their success is issued by the customers.
What Influences the Service Industry?
Managing a company that provides some sort of service means always staying alert to new trends, coming up with new attractions, and always looking for a way to expand the range of services and reach out to new customers.
In recent years, most service businesses are subject to being reviewed online. Therefore, battling the competition includes fighting for positive customer feedback. In fact, customer feedback is so important that customers would pay even 60% higher service fees only if you promise to deliver excellent customer experience.
In this article, we’ll introduce you to six reasons why you should mind the customer feedback and how it essentially shapes your business.
1. Improving the Quality of Your Service
No matter how good your service is, there is always a need for improvement. Customer feedback is a powerful source of information that you should analyze. You can see what excites your customers and which aspects of your service need improvement. The quality of your service is essential for the entire customer experience, which is the engine that drives your business forward.
2. Creating a Brand
The web is flooded with promotional content because it’s one of the most effective marketing strategies. Companies with large marketing budget invest tons of cash to advertise their brand. Smaller companies with smaller budgets can’t compete with the industry leaders and can have a difficult time making their name visible. While it’s always a good idea to hire an online service like EssayOnTime to craft compelling promotional text, there is also an alternative.
Good customer feedback is what drives undecided consumers to choose your company and builds your reputation. It’s a chance to build a brand with nothing but word-to-mouth. Publishing customer feedback on your website can be good for your brand as well as drive new business.
3. Increasing Revenue
Some companies use surveys to gather customer feedback in order to increase their profit. Negative feedback serves as a warning sign that shows what needs improvement in order to keep those customers satisfied and obtain new ones. Good reviews can increase your traffic which improves the chances for higher revenue. Harvard University conducted a study that proved that a one-star increase on Yelp can increase revenue between 5-9 percent.
4. Getting to Know Your Clients
Communication with customers is of the utmost importance for the development of your business. By reading reviews, surveys, or any other sort of feedback, you can learn your customers’ desires and what kind of improvements they expect of you. This way you can craft the future of your services accordingly. You can add new offers or special events, widen the range of your services, etc. Basically, anything that will keep the customers happy.
5. Retain Customers
It’s important to take care of your clients’ satisfaction from the moment you make the initial contact. The moment your client shows some kind of uneasiness, be it verbally or in any other form, is the moment you should start working on settling that issue to win back the trust of your client. Without feedback, you can never know what bothers your customers and won’t be able to react timely nor properly.
6. Show Customers You Care
Asking clients for feedback shows your appreciation for their loyalty, as well as placing their trust in your expertise and the quality of your services. Clients like to feel appreciated and react positively when companies show interest in clients’ satisfaction. When you respond, it gives you an opportunity to show that you’re committed to them and their concerns.
The Importance of Customer Feedback
It’s difficult to imagine what the service industry would look like without customer feedback. It would be impossible to determine what customers think about the quality of services. Every service business owner should hold customer feedback in high regard.
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