Thoughts on business, technology, and giving back.
What’s different about franchise marketing? In fact, quite a lot. With several levels of the company and different goals for each, there are a lot of moving parts. With seemingly...
When I first saw the results from Google Business Profile (formerly Google my Business) I was shocked – in a good way! As VP Marketing for O2E Brands (1-800-GOT-JUNK?, WOW...
This article about SEO for franchises is by Main Event Digital. Search engines like Google use various signals to rank the relevance of business to a localized search, intent on...
This article about marketing for home services is by Geoff Henshaw, a marketing advisor to home services franchises and former VP of Marketing of O2E Brands (1-800-GOT-JUNK, 1-800-WOW-1DAY- PAINTING, ShackShine). ...
Summary: Fullsteam, a holding company acquiring software and payments businesses, announced today the acquisition of Vonigo, a field service software company that specializes in home services companies, including franchisors. ...
Growing your home services franchise requires generating predictable revenue while maintaining profitability. To achieve this at scale requires that you establish repeatable systems, especially when it comes to customer acquisition....
