Thoughts & insight on business, technology, and giving back
When I first saw the results from Google Business Profile (formerly Google my Business) I was shocked – in a good way! As VP Marketing for O2E Brands (1-800-GOT-JUNK?, WOW 1 DAY PAINTING, Shack Shine)…
Read article
This article about SEO for franchises is by Main Event Digital. Search engines like Google use various signals to rank the relevance of business to a localized search, intent on providing an accurate listing for…
Read article
This article about marketing for home services is by Geoff Henshaw, a marketing advisor to home services franchises and former VP of Marketing of O2E Brands (1-800-GOT-JUNK, 1-800-WOW-1DAY- PAINTING, ShackShine). Ground game, boots on the…
Read article
Growing your home services franchise requires generating predictable revenue while maintaining profitability. To achieve this at scale requires that you establish repeatable systems, especially when it comes to customer acquisition. You want jobs on the…
Read article
Using franchise operations software can help you grow your service franchise in a multitude of ways. Here, we focus on three primary ways that software can help enable and streamline your franchise growth. When we…
Read article
It’s almost universally understood that businesses need to take control of their customer relationship management (CRM). But what makes franchise CRM different? The primary difference is that the corporate level and the franchisee both want…
Read article
This article about franchise growth from social proof marketing is by the team at NiceJob, a tool that helps businesses get more customer reviews, referrals, and sales. Read below to learn what social proof is…
Read article