8 Simple Steps to Start and Scale a Holiday Lights Business

Have you ever thought of starting your own holiday lights installation business? Holiday lights are one of the biggest opportunities and fastest-growing categories in the home services industry.

Still, to this day, about 75% of consumers aren’t aware that this is a service they can pay for. Most consumers still go to Home Depot, Lowes, or Walmart to purchase poor-quality lights and install the lights themselves. Then, the next year, they re-install those lights only to find that those poor quality lights don’t work anymore. It’s not a great experience for them, and they wish there were a professional solution.

The Holiday Lights Business Boom

Much like the junk removal industry when 1-800-GOT-JUNK professionalized junk removal in the 1990s, the holiday lights industry is going through its professionalization. Right now is the best time to get into the holiday lights business because it is still very fragmented; there aren’t many service providers, and your customers are asking for it.

In 10-15 years, the holiday lights industry is poised to be as big as the junk removal industry is today. The holiday lights industry is already a $9+ Billion industry, with a 90%+ repeat rate, and most businesses are achieving 50%+ year-over-year growth with 65%+ gross profit.

Adding lights to your business will help you reduce seasonality, keep your crews busy all year, increase revenue, and, most importantly, increase your profit. You can also leverage your existing customers to sell holiday lights.

You can also acquire new customers for your lights service who may use your core services. Holiday lights installation is a perfect fit for businesses such as:

• Window Cleaning
• Gutter Cleaning
• Power Washing
• Landscaping
• Painting
• Roofing
• Handyman
• Pest Control
• Etc.

Holiday Lights as a Differentiator with Your Existing Business

The difference with a professional holiday lights business is that you will be able to offer custom cut, professional-grade, durable, bright LED lights to your customers that are far superior to anything found at the big box stores.

These lights will set you apart from the competition and provide a magical experience for your customers. Here is how to start your holiday lights business:

Step 1:

Make a plan by setting your goal and strategy

Step 2:

Learn how to estimate and sell holiday lights

Step 3:

Learn how to install holiday lights and train your team

Step 4:

Develop business-specific resources (operations manual, playbooks, and guides) to capture your processes

Step 5:

Implement a marketing strategy and plan to spend 15% of your revenue goal on marketing

Step 6:

Choose a trusted holiday lights vendor

Step 7:

Purchase tools & equipment

Step 8:

Scale by focusing on sales and exceptional customer experiences

Hundreds of business owners have already benefited by decreasing their seasonality, capturing strong customer demand, and increasing revenue & profit by implementing a holiday lights service offering in their existing business.

Paul Baluch
Founder & CEO Holiday Lights Academy