Marketing and Advertising Tips for Multi-Location Appliance Repair Companies

Those old commercials and ads about the appliance repair guy who had nothing to do were a farce. You’ve got plenty to do, and if there’s ever any downtime, you want to fill it with effective marketing and advertising.

Appliances rarely give warning before breaking down. Your appliance repair company needs to be top-of-mind and easy to find, whether your customers are searching on Google, scrolling social media, or checking their inbox.

If you’re running a multi-location or franchise appliance repair business, your marketing efforts need to do more than just drive calls. They must create a consistent, scalable brand presence while giving each location the tools to attract local customers effectively.

Here are some actionable marketing and advertising tips for appliance repair companies, plus how software can help support growth across every channel.

1. Local SEO Is Your Best Friend

Most people search phrases like “appliance repair near me” or “washer repair in [city]” when they need help. Ranking in those local results requires a well-optimized local SEO strategy.

To win in local search:

• Create a Google Business Profile for each location
• Ensure consistent NAP (Name, Address, Phone) across all listings
• Optimize your website with location-specific landing pages
• Add schema markup and service area information to your website
• Regularly collect and respond to customer reviews

Bonus Tip: Automatically request reviews after each completed job to help you build reputation and improve rankings organically.

2. Run Localized Paid Search Campaigns

Google Ads is a powerful channel for appliance repair businesses—especially when targeting customers in a hurry. But to make the most of your ad spend, campaigns should be location-specific and tightly focused on high-intent keywords like:

• “Refrigerator repair [city]”
• “Oven technician near me”
• “Emergency appliance repair [zip code]”

Use call extensions and site links to make it easy for customers to contact you right from the ad. Route your leads to a location-specific booking page that integrates with your scheduling system.

3. Enable Online Booking for Instant Conversion

Marketing brings in the traffic but conversions happen when the path to booking is seamless. Today’s customers want immediate answers and instant access to services. If your ad or website doesn’t offer online booking, you’re likely losing business.

Look for appliance repair software that includes:

• Real-time appointment availability
• Online booking forms embedded on your website
• Mobile-friendly UX for customers (and technicians) on the go
• Scheduling and dispatch tools, and billing options

4. Use Email and SMS to Stay Top-of-Mind

Appliance repair may not be needed every day, but when it is, customers should think of you first. Email and SMS marketing are perfect for staying in touch, promoting seasonal check-ups, and reminding customers about warranties or follow-up services.

Effective campaigns include:

• “Spring tune-up” reminders for dryers and dishwashers
• “We repaired your fridge last year. Ready for a check-up?”
• Coupons and referral incentives for returning customers

A CRM or marketing automation tool integrated with your repair software can help personalize messages based on service history and customer behavior.

5. Social Media for Trust and Awareness

While social media won’t drive as many direct leads as search or email, it builds trust, familiarity, and visibility, especially in local communities.

Post regularly about:

• Before-and-after repair photos
• Behind-the-scenes videos of technicians in the field
• Customer testimonials and review highlights
• Tips on appliance maintenance and energy efficiency

Empower franchisees or local managers to personalize their posts, while providing brand-approved templates and assets from a central marketing team. When a local manager shares a great story or video, share it from your central accounts. It will give you a steady stream of content and also show your other locations how to get featured from the main channels.

6. Measure What Matters

Smart marketing means tracking performance. Your appliance repair business should monitor:
• Website traffic and conversion rates by location
• Cost per lead and ROI for paid campaigns
• Call volume and online bookings per channel
• Review scores and customer satisfaction
• Technician utilization and revenue per job

The right software gives you a centralized dashboard to view marketing performance across every location, allowing you to invest confidently in what’s working and cut what’s not.

In the appliance repair business, speed, trust, and visibility are everything. A successful marketing strategy combines smart advertising, strong local SEO, and seamless booking tools to help customers say “yes” the moment they find you.

For multi-location companies, this means centralizing systems while giving local teams the flexibility to shine. With the right software for appliance repair businesses, you can streamline operations, enhance the customer experience, and scale your marketing efforts without losing the human touch that keeps your customers coming back.