5 Advertising Tips for Multi-Location Interior Installation Businesses

For interior installation businesses specializing in kitchens, bathrooms, cabinets, or countertops, scaling across multiple locations opens the door to serious growth, but also some advertising complexity. Local customers are searching for services near them, but your brand needs to remain consistent, professional, and easy to book no matter which location they land on.

Whether you’re managing two locations or two dozen, the key to advertising success lies in centralized systems, localized ad targeting, and easy conversion paths powered by the right software.

Here’s how to get more from your advertising budget while delivering a seamless experience to prospects in every market you serve.

1. Run Localized Campaigns on Centralized Ad Accounts

A common pitfall for multi-location interior installation businesses is running a single national ad campaign that doesn’t speak to local markets. On the flip side, having each location manage its own ads without coordination leads to inconsistent results and wasted spend.

The sweet spot? Centralized control with local targeting.
• Run all advertising through one business-level account (on Google Ads, Meta Ads, etc.)
• Create separate campaigns or ad groups for each service area
• Use localized keywords, service offerings, and imagery tailored to that region
• Track performance per location to see what’s driving conversions

This allows your corporate marketing team to maintain brand consistency and budget oversight while still reaching the right prospects in each location.

Tip:
With customizable home services software, each branch can have its own landing page and booking calendar, so your ads always point to the right place without manual effort.

2. Connect Ads to Action with Online Booking

Running beautiful, compelling ads isn’t enough. Your goal is to get prospective customers to take action. If someone clicks your ad to schedule a cabinet consultation or request a bathroom quote, make the path to conversion as short and simple as possible.

That means:
• Directing ad traffic to location-specific landing pages (not your homepage)
• Offering real-time online booking, not just a contact form
• Automatically syncing booked appointments into your scheduling and CRM software

Whether a homeowner wants a full kitchen remodel or just a countertop refresh, they should be able to book that first appointment in under a minute.

Tip:
Look for software that integrates seamlessly with your marketing campaigns, allowing you to track which ads generate bookings, not just clicks.

3. Take Advantage of Platform Variety

Your target customers are researching and browsing in different places. That’s why it pays to advertise across a variety of platforms, each with its own strengths.

Google Ads (Search & Local Services Ads):

Great for high-intent leads who are actively searching “cabinet installers near me” or “bathroom renovations [city].”

Meta Ads (Facebook & Instagram):

Ideal for visual inspiration and targeting homeowners by demographic, interest, or neighborhood. Use before-and-after project photos or time-lapse videos.

YouTube Ads:

Perfect for branding and longer-form content (e.g. showcasing a full kitchen install, customer testimonials, or “what to expect” videos).

Pinterest Ads:

Effective for targeting homeowners planning a renovation. Cabinet, kitchen, and bath content performs particularly well.

Tip:
Use UTM tracking and integrations with your software system to monitor performance across platforms and double down on the ones that drive bookings.

4. Automate Follow-Up and Nurture Campaigns

Not everyone who clicks on your ad is ready to renovate today, but that doesn’t mean you should lose them.

Once someone books a consultation or requests a quote, automate your follow-up:
• Send email reminders and confirmations
• Trigger SMS reminders leading up to the appointment
• If they don’t convert, add them to a nurture sequence with seasonal offers or renovation tips

Tip:
Modern, customized home services software should integrate with your CRM and marketing tools to ensure that every lead is captured and automatically followed up on.

5. Monitor Performance at the Local and Corporate Level

To scale your ad efforts, you need insight. Look at performance not just by campaign or platform, but by location. Which cities are generating the most leads? Which services are most in demand?

Use your centralized software dashboard to:
• Compare ad ROI across locations
• Adjust budgets based on seasonal trends or regional performance
• Attribute booked jobs back to ad campaigns

Tip:
Choose a software platform that gives both corporate leadership and local managers access to key insights, so everyone knows what’s working and where to improve.

Growing an interior installation business across multiple markets requires more than just good ads. It requires a system that connects the dots between marketing, operations, and service delivery.

With the right strategy and software to tie it all together, you can deliver a seamless, high-converting experience for customers in every location, while maintaining full visibility and control at the corporate or franchise level.